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DO in denim

PROJECT BRIEF

For this project, your team will design a sub-label brand, it’s visual identity, and its creative launch collateral in the form of a fashion film, photographic assets, and other brand touchpoints to showcase this new brand’s release of visuals, storytelling, and it’s relevancy to your suggested audience.

CONCEPT STATEMENT

Feeling inspired by the Staud collab with Wrangler, my group wanted to build on that and create the sub-brand Staud Denim. We considered how our Denim would be unique to the recent collab, which led us to the question- what would be Staud’s take on denim fit for any lifestyle? This led us to Do in Denim.

VISUALS

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MOCKUPS

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THE TEAM

Creative Direction: Eme Warburton (@emwarb) in collaboration with Flora Medina (@floramakingthings) & Camille Butticaz (@camille.bttz) & Daniella Despradel (@_danidevi)
Videographer: Annie Cater (@anniecater)
Digital Photographer: Flora Medina (@floramakingthings)
Model: Amelia Bedoya (@ameliabedoyaa)

Building a friendship through work that feels familiar, like home for the consumer and myself.

Will have us both on the floor dying laughing, while keeping client relationship boundaries.

Leaving the room infected with inspiration and an ongoing imagination through conversation.

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